A recent trade mark case confirms that first impressions matter. It dealt with a dispute over a trade mark application made by a firm which had a similar name to another and which was in a similar line of…
This checklist sets out the practical steps that will help your business protect, use and exploit any brands that it owns. What is a brand? A strong brand helps distinguish your products from your competitors’. It adds value to…
MCE Insurance Wins Rights to Domain Name MCE Insurance has won a legal battle to have a domain name registered in Australia, transferred to them. MCE have been in business since 1975, they have used the MCE Insurance brand name…
Copyright - Get it Right First Time Yet another case highlights the need to make the ownership of intellectual property (IP) clear when negotiating contracts where the IP is in point. In the case concerned, a company was retained…
Beware of IP scams! If you seek to protect your intellectual property by the use of a trade mark or other means, you may well find that there are a number of organisations which will (ostensibly) seek to help…